Marketing Summit Budapest is one of Hungary’s leading B2B and business conferences, providing an exclusive platform for leaders and professionals from the fields of marketing, communications and business.
The event, taking place on September 17, will help participants prepare for today’s key marketing, communications and business challenges, while also exploring how the latest technological solutions can be successfully applied in practice.
Here is a closer look at what Barbora Paulovič Deckerová will explore in her keynote:
The Future of Business & Marketing
11:30-11:50
The Structure of AI-ready companies: What Sets the Winners Apart
Barbora Paulovič Deckerová has spent more than two decades in the technology sector. At Microsoft, she currently helps organizations across 15 countries move beyond understanding AI to embedding it into their operations by simplifying business processes and building intelligent workflows. In her keynote, delivered in English, she explores when artificial intelligence truly delivers on its promises of higher productivity and revenue growth—and when it remains little more than an experiment due to a lack of strategic adoption. Based on her experience, AI does far more than accelerate workflows: it is reshaping the boundaries between business functions and industries, transforming the way people collaborate, and redefining the structure of modern organizations. Yet, at the heart of this transformation remains the human factor. In the age of AI, it is human judgment, creativity, and adaptability that turn technology into real business value. This shift also demands a new mindset, new decisions, and new capabilities from the marketing leaders of the future.