Hungary’s First Branded Residence to Rise Under the Marriott Label in a Budapest Architectural Icon

Budapest’s iconic tower, locally known as the Körszálló, is entering a new chapter. 

The landmark is being transformed into 48 private residences as The Icon by Marriott Residences Budapest, introducing Hungary’s first branded residence under the Marriott brand. Demolition works are nearing completion and are expected to conclude by the end of May 2026, after which reconstruction will begin according to the planned schedule.

Originally completed in 1967, the circular Hotel Budapest tower remains one of the most recognizable elements of the city’s skyline. The redevelopment preserves its iconic modernist form while adapting it for contemporary residential living. The project is designed in collaboration with KÖZTI, the original architectural firm, with interiors by the award-winning BWM Designers & Architects.

The development introduces Hungary’s first branded residence, a concept that combines private home ownership with the services and comforts of a five-star hotel. Residents will live in privately owned apartments while enjoying hospitality-level services and operational standards associated with the Marriott brand, creating a lifestyle where hotel-quality amenities become part of everyday living.

Beyond lifestyle, branded residences are increasingly recognized internationally as a resilient and value-driven asset class. Supported by strong global brands and professional operation, they typically offer enhanced long-term value retention and attractive appreciation potential compared to traditional residential properties. In this context, The Icon represents not only a unique residential opportunity, but also a forward-looking investment in one of Budapest’s most distinctive landmark developments.

Residents will have access to a wide range of amenities designed exclusively for the community, including a spa and wellness area inspired by thermal culture with an 17-meter pool, sauna and cold-plunge facilities, a Technogym-equipped fitness center with dedicated yoga and pilates spaces, concierge and security services, an elegant residents’ lobby, a private lounge, a meeting room and a media room, as well as underground parking.

The development will comprise 48 exclusive residences, ranging from one- to three-bedroom homes with sizes starting from approximately 90 to over 220 square meters, each offering panoramic views of the Buda Hills and the Budapest skyline through floor-to-ceiling windows and open layouts. With only a limited number of homes available in one of the capital’s most iconic buildings, interested buyers can find more information about the project on the official website of The Icon by Marriott Residences Budapest 
Or directly enquire from the Sales team via +36 30 449 6228.