The future of e-commerce is being shaped today. On November 9, Forbes Hungary will bring together the leaders of the retail and e-commerce industry at the Forbes Checkout Day in Budapest, offering AmCham members an exclusive 30% discount on tickets.
The Forbes Checkout Day is a full-day business event dedicated to the challenges, opportunities and technologies transforming commerce. Bringing together corporate decision-makers, founders, industry experts and innovators, the event will explore how businesses can remain competitive in a rapidly changing market.
From artificial intelligence and automation to international expansion, omnichannel strategies and evolving consumer expectations, the program focuses on practical business insights and real-world experiences rather than industry buzzwords.
The speaker lineup features executives and experts from leading companies, including Alza, MediaMarkt, Decathlon, Douglas, GymBeam, Kifli.hu, Wolt and Euronics.
Among the featured speakers are:
- Forrás Ákos, Managing Director, Alza.hu
- Szilágyi Gábor, Managing Director, MediaMarkt Hungary
- Sabrina Jacksteit, Managing Director, Decathlon Hungary
- Palocsay Géza, Managing Director Central Europe, Douglas
- Jakub Brezovský, CTO, GymBeam
Key topics on the agenda
- What does it take to maintain a competitive position in an unpredictable business environment?
- How can European retailers remain competitive against global players?
- How is Temu reshaping pricing, marketing and customer expectations?
- What practical lessons can smaller businesses learn from digital leaders?
- Can businesses remain competitive in the long term without expanding internationally?
The event is hosted by Vaszkó Iván, Forbes Hungary's senior journalist and author of the Forbes Checkout newsletter, together with e-commerce expert Guba Vanda.
Event details
Date: November 9, 2026
Venue: Etele Cinema, Etele Plaza, Budapest
Language: Primarily Hungarian, with selected sessions in English and live Hungarian subtitles.
AmCham members receive an exclusive 30% discount with the coupon code.
The code can be entered on the checkout page after selecting the tickets and clicking the purchase button.