Digital Mythbusting: Buzzwords and the Reality - I. AmCham-HIPA Digitalization Conference 2018

„Digital Mythbusting: Buzzwords and the Reality”:
I. AmCham-HIPA Digitalization Conference 2018

in Partnership with

Corporate Partners:

About the event:

In 2017, AmCham has launched its Digitalization Policy Task Force to take a more active role in the digital transformation and promote the endless opportunities brought by the digital era. The Chamber is committed to help our Members during this revolutionary transformation through our regular consultations and now for the first time ever, a flagship conference is organized with the Hungarian Investment Promotion Agency. Join us at Boscolo Budapest, where local and international experts discuss digital trends, the most pressing challenges, potential competitive edges and how all of these impact the business community in Hungary.

The event will be held in English with no translation provided.

Participation fee for AmCham members: 20,000 HUF + VAT/person; for non-members: 30,000 HUF + VAT/person.


08:30-09:00 Arrival and Registration

09:00-09:05 Welcome Remarks by Péter Csucska, Vice President of AmCham 

09:05-09:15 Welcome Notes by Tünde Kis, Vice President, HIPA 

09:15-10:30 Keynote Speeches by 

Zoya Alexeeva, Solutions Portfolio Manager - Digital ABB - "Writing the Digital Future Takes Digital Ability" Jens Bruening, Head of Deep Machine Learning Competence Center, Continental Automotive - "Learning Autonomous Driving"  Bernd Gill, Head of Digital Service Innovation at DXC Technology - Central North Europe -  "The Digital Transformation Journey"

10:30-11:00 Coffee Break and Networking

11:00-11:50 Roundtable discussion on Global Trends and Hungary’s Role

Digitalization is global .. are we (i.e Hungary) playing the game (globally)?

Where is Hungary in those new themes compare to the global players? 

What niche areas might be break-out points for the country?

Panel speakers

  • Zoltán Czibók, Managing Director at DXC Technology Hungary
  • Róbert Keszte, General Manager and Plant Manager, Continental Automotive
  • Dóra Petrányi, Partner, CEE Managing Director, Head of Technology, Media and Communications, CMS
  • Mihály Szabó, Sales and Marketing Manager Robotics & Motion division, ABB 

Moderated by Péter Sere, Director, KPMG

11:50-12:00 Break

12:00-13:30 Best Practice Seminars - Buzzwords and the Reality (parallel break-out sessions)


Cybersecurity Compliance – What Comes After the GDPR?
- championed by Dóra Petrányi, Márton Domokos and Dániel Necz, CMS
International cyber-criminals, hacktivists, terrorist groups and even nation states are targeting almost all companies, regardless of size or country. The issue has shifted in recent years from being a legal and compliance responsibility to being a board level priority. There is a growing demand amongst companies for practical, industry-specific advice on cybersecurity - protecting personal data, intellectual property, trade secrets, IT systems and reputation became of primary importance. The EU has also adopted the first comprehensive piece of legislation on cybersecurity - the Directive on the Security of Network and Information Systems (NIS Directive). Now that GDPR compliance projects are (ideally) coming to the end, companies providing “essential services” through network and information systems (e.g. in the energy, transport, finance, health sectors) and digital service providers (online marketplaces, search engines, cloud service providers) will face new cybersecurity obligations, and governments shall also introduce national cybersecurity strategies and policies. From understanding the key legal and regulatory obligations, the participants will discuss how companies can build an organisation-wide cybersecurity strategy, respond when a breach occurs and comply with the EU’s and national cybersecurity laws.

Industrial Internet of Things, Smart factories – digitalization in practice
- championed by Mihály Szabó, Norbert Haray, LP Division Manager, ABB. Please note that this session will be held in Hungarian without translation.
Digitization has become a business priority for many organizations and changing the way industries work.
- How do the new digital technologies enable factories and infrastructure to analyze their data more intelligently, optimize their operations, boost their productivity, and their flexibility?
- Digitalization in e-mobility 

Artificial Intelligence - Future Mobility - championed by Jens Bruening, Head of Deep Machine Learning Competence Center, Continental Automotive and Róbert Pintér, Head of Consumer Research, eNet Research and Consulting Ltd.

  • Possible applications and limits of artificial intelligence, perceiving the mobility environment
  • Software and applications developed for camera and lidar systems

Are you ready for AGilE of IRON MAN?
championed by DXC Technology

- Creating your prototype armor suit in a cave to save your own life?
- Making a sprint plan to augment the suit with the latest state-of-the-art technologies?
- Having daily scrum stand-up with Jarvis to optimize team collaboration?
- Review the sprints and immediately put the new features in use?

Is it fantasy or already our daily life?

Join our extraordinary retrospective and share the learnings with our SCRUM team:

- Frigyes Endersz, Group Strategy Director, Magyar Telekom / Head of FLIP, Magyar Telekom 2’nd brand
- Ádám Czimer, SDC Coordinator , Continental Automotive
- Bence Vékássy, Account General Manager, DXC Technology
- Lajos Préger, Solution Architect & Certified Scrum Master, DXC Technology


Digital Innovation - maturity assessment and accelerator tools
- championed by Erika Halász, Senior Manager, KPMG
Scan - short digital maturity review and assessment of participant companies, comparison of results, key takeaways and lessons learned
Focus – general overview of digitalization in different industries, key principles of a successful digital transformation program
Act - introduction and ‘taste’ of tools accelerating innovation and digitalization

13:30-13:35 Closing Remarks by Barna Erőss, Co-Chair, AmCham Digitalization Policy Task Force; IT Operation Head, Tata Consultancy Services Hungary

13:35-15:00 Lunch and Networking


To guarantee your seat, please register online by e-mail to by Monday, April 30. Please indicate your choice for the breakout session. Capacity is limited, registrations are accepted on a first come, first served basis. Written cancellations made by April 27 receive a full refund. Late cancellations or “no-shows” will be charged.

Event information

Thursday, 03 May, 2018
Registration: 08:30 - 09:00
Time: 09:00 - 15:00

Boscolo Budapest (1073 Budapest, Erzsébet krt. 9.)

AmCham members in good standing: HUF 25400 /person; Non-members: HUF 38100 /person

Participation fee includes VAT.

Registrations are accepted on a first come, first served basis. Written cancellations made by April 27 receive a full refund. Late cancellations or “no-shows” will be charged.

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