AmCham Brain Bar Lab: Industrial internet, the game changer of our time

The goal of the AmCham Lab is to examine and discuss key challenges that industrial internet, also known as Industry 4.0, is bringing for Hungary.

What will be the impact of this profound global transformation from education and manufacturing to entrepreneurship?

What different scenarios do participants envision in Hungary’s future development? 

What actions do we need to take today, to become and stay competitive in key areas?

In diverse teams of 10-12, involving business, government representatives, innovators and academia, we will parallel discuss the FUTURE of the below seven topics, and related challenges and opportunities.

The event will be held in English with no translation.

Draft agenda:

17:30-18:00: Arrival and registration

18:00-18:05: Welcome notes by Ferenc Pongrácz, President, AmCham; Business Development Director of IBM SEE

18:05-18:20: Keynote speech: “Will AI replace humans in the near future?” by Alan Kirman, professor emeritus, Aix Marseille University

18:20-18:35: Keynote speech: “Connected Enterprise” by Peter Rožek, Country Sales Director for CEE, Rockwell Automation

18:35-18:40: Short explanation of how small-group discussions work

18:40-19:45: Identifying challenges and breaking points in small groups (7 teams)

19:45-20:15: Plenary discussion of brain<bar>storming outcomes

20:15-: Networking opened, official program ends

Please note that participation is free. AmCham covers refreshments and finger foods.

How to register:

To guarantee your seat, please register on-line by clicking the above red button or by e-mail to by Monday, May 30. Please note that capacity is limited, registrations are accepted on a first come, first served basis and we can accept max. two registrations per company.

About Brain Bar Budapest:

Brain Bar Budapest (2-4 June 2016) is where the challengers and trendsetters from across Europe and beyond give us a glimpse of what’s to come. Brain Bar kicks off where other festivals throw in the towel. We take the hottest potatoes and toss them into the interdisciplinary oven with extra paprika, letting ideas and visions challenge each other. Philosophers take on disrupters. Technologists clash with ethicists. All interspersed with music and performance from artists with unique and unpredictable slants on what the future holds. For more information please visit:

Event information

Friday, 03 June, 2016
Registration: 17:30 - 18:00
Time: 18:00 - 20:30

LogMeIn, 1061 Budapest, Paulay Ede u. 12.


There is no participation fee for Members and Non-members.


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