Special Effects International Ltd. expands its global presence to Dubai

  • September 14, 2018
Special Effects, the internationally acclaimed event service provider, has acquired ownership in the Dubai-based Kraftwerk Design & Production agency. With established market presence in Europe, the United States and Asia, the company now also expands into the Arabic markets.

A number of successful acquisitions have contributed to the growth of Special Effects. Through this very partnership, in addition to penetrating a new market, the company also transforms its graphic and event design services into an independent line of business. "This acquisition is part of our business development strategy to increase our international presence. Special Effects is globally renowned for its bespoke, high-quality services. From now on, our local production capacities will enable us to provide full-scale technical, installation and design services both in the UAE and other GCC countries.” - explained Zsolt Kassai, CEO of Special Effects Ltd.

Building on the creativity of European professionals, Kraftwerk Design & Production is a specialist in designing full visual concepts. Since its foundation in 2015, the agency has designed and constructed stages and installations, created interactive solutions and developed audiovisual contents for numerous multinational companies. From the alliance with Special Effects, Kraftwerk expects to broaden its range of services and to increase market share.

The two companies had collaborated on a series of projects before joining forces. This allowed both parties to explore their shared values and to find synergies to build a lucrative business partnership. "As a result of the acquisition, we establish a new creative design division to deliver an even wider variety of solutions to our existing and new clients.” - added Zsolt Kassai.

Kraftwerk management and operations will not change, while both companies plan to grow their teams in sales and creative design.

Contact

Beáta Herskovics
Marketing Manager, Special Effects International Zrt.

 

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Special Effects International Ltd. is a full-scale event production company delivering its services globally

The Hungary-based company - with offices in Germany, the United Kingdom, the United States of America, Hong Kong and Dubai - is a member of AV Alliance and Congress Rental Network. The company was founded in 1982 to produce special effects for feature films and TV productions. Since 1990, Special Effects has been a contracted AV supplier to several international hotels. Since the early 2000s, it has provided complex event solutions, delivering more than 1,000 events a year. Special Effects won The Event Service Provider of the Year award of the Hungarian Event Organizers and Suppliers Association in 2017. The company is a three-time winner of Congress Rental Network’s Member of the Year Award and a holder of AV Alliance Best Selling Performance Award.