Patron Interview: Tamás Lőcsei, CEO of PwC Hungary

  • January 29, 2019
"Corporate leaders and policy makers already understand that economic and technology changes, the approaching AI revolution mean we need to prepare our people, our companies, and the country for permanent change and learning."

Why is Hungary a good place to do business?

Tamás Lőcsei: It is an essential part of our business to assist companies investing in Hungary, and our experience is that the business environment is getting better by the day. Hungary has an excellent workforce and talent pool combined with a competitive tax environment and a central geographic location within Europe. This makes the country a prime location for services, manufacturing, and innovation based businesses. And we ourselves are no exception, in fact, our Budapest office will effectively serve as head office for the 29 countries in the region, with our former Hungarian CEO, Nick Kós recently taking the role as PwC’s CEO for the CEE-CIS region.

What would you like to see change to improve the business climate here?

LT: I expect digital skills, soft skills, and STEM education to be crucial in Hungary’s transformation into an innovation based economy. Corporate leaders and policy makers already understand that economic and technology changes, the approaching AI revolution mean we need to prepare our people, our companies, and the country for permanent change and learning. Each year we invite Hungarian CEOs to share their perceptions and expectations on their companies’ future via PwC’s global CEO Survey. Last year Hungarian CEOs across all industries told us that they find it increasingly difficult to find skilled workforce, and that they also see an increasing need to invest in their employees’ soft skills and digital skills. I expect that this year’s survey will reinforce this strong need and I trust that policymakers do listen. There is no better time to act, and at PwC we are happy to show the way.

What do you most value about being an AmCham Patron?

LT: It is in our best interest to make Hungary a regional business champion and an innovation based economy. AmCham is the most active international business community, and it does a great job in providing the platform for strengthening business networks and in providing the channel to shape policies to improve the business climate. Via AmCham all like-minded market players can contribute to making Hungary a better place to do business, and this is why PwC is proud to be a Patron member.

PwC

PwC is one of the world’s leading business consultancy firms. We help our clients achieve their goals through our industry-specific professional services. With offices in 158 countries and more than 250,000 people, we are among the leading professional services networks in the world. We help organisations and individuals create the value they are looking for, by delivering quality in assurance, tax, advisory and technology advisory services. In our operation, we combine decades of accumulated experience and knowledge with cutting-edge technologies. Our purpose is to build trust in society and solve important problems.

This interview appeared in the January 2019 issue of Journal, AmCham's official magazine. To access all issues of Journal, please click here.