Name: Orsolya LUDVIG
Position: Director of Marketing and Communication
AmCham Membership Category: Corporate
- 25+years of professional experience
- 10+years in strategic communication: managing corporate external and internal communication
- 10+ years in marketing: services and innovative, high-end products
- 12 years managing a private business
- Significant insight into the industrial sector
- Solid understanding of the service sector
- Deep insight into public affairs from different aspects
- Expert in employer branding
- Distinguished experiences in the areas of sustainable development and green/ responsible communication
- High performer spokesperson in 3 languages -Hungarian, English, German
Focused communication, which understands the need for translation between different cultures or parties like managers, researchers, blue collars, customers, academic or government organizations, serving the business by providing a common platform.
Sociology, Psychology, Philosophy (postgraduate studies) - University of Hagen (1995-1996)
Marketing management - College of Trade and Tourism, Budapest (1993 –1997)
- English (Expert)
- German (Expert)
- French (Basic)
- Spanish (Basic)
- Italian (Basic, studies ongoing)
NNG LLC – Director of Marketing and Communication (2019-Present)
The company is a Budapest based global automotive software house (tier1-2). HQ leadership has global responsibility.
- Member of the Leadership team
- Leading a Marketing communications team of 10+people
- Reshaping global PR activities
- Supporting global sales, leading global marketing
- Overview all events, trade shows, conferences and seminars
- Full coverage of government affairs - Hungarian and international
Mercedes-Benz Manufacturing Hungary, Kecskemét – Head of Communications and External Affairs (2017-2019)
- Supervision of all communication – internal as well as external
- Support employer branding
- Coordination with the central office in Stuttgart
- Full management of external affairs in coordination with local CEO and central office in Stuttgart
- Representation of Daimler in Hungary
- Member of the Crisis management team
EY Hungary – Head of Brand, Marketing and Communications (2015-2017)
- Brand representation
- Supervision of all communication and marketing activities of all service lines
- Coordination with the regional office in Prague
- Oversight of internal communications
- CEO communication planning and management
- Government affairs lead
- Member of the crisis management team
Siemens Zrt. – Head of Corporate Communication, Sustainability Officer (2011-2015)
- Brand representation
- Supervision of all communication of the group
- Coordination with the regional office in Vienna and the HQ in Munich
- Government affairs - together with the CEO
- Member of the Business Development Board
RODER C&A – General Manager, Partner (1999-2011) A self-owned business, active in strategic communication and advertising.
SAP Hungary Ltd. – Marketing Manager (1998-1999) Responsible for the local marketing activities in strong cooperation with the regional office in Vienna and the HQ in Walldorf.
Hotel InterContinental Budapest – Regional Sales & Marketing Manager (1997-1998)
Interpreter at the House of Parliament of Hungary (1996-1997)
Oscar Media GmbH – General Manager (1994 –1996)
Siemens GmbH, Budapest – Marketing Assistant for BSH (1993-1994)
Why do you think membership in the American Chamber of Commerce is important for businesses operating in Hungary?
Orsolya Ludvig: I truly believe that platforms like the AmCham represent real value, as businesses – just as people – need to connect and share ideas, good practices, wins and worries, or simply moments, to lead a good and sustainable life. This value might be of different nature to smaller businesses and large, international corporations; however the necessity and the significance are the same.
What motivates you to be an AmCham Board Member?
O.L.: As RBG once said, “fight for the things you care about, but do it in a way that will lead others to join you”. I am committed to responsible communication and sustainability in a complex sense, respecting the economical, social and environmental aspects equally. Having a large family with 6 kids I’m also committed to address education issues to provide the best possibly opportunities for the raising generations. I’m intending to make a positive difference being member of the board at AmCham.
Why do you feel you are qualified? What skills do you bring to the position of Board Member?
O.L.: I’m an experienced manager with over 25yrs in corporate communication and public affairs. Have served in this function at multinational companies like Siemens, Daimler or EY, but also led my own business for 12 yrs. I have a wide range of experiences and a large network that I can represent, but also utilize for AmCham. I’m passionate about assisting understanding among different groups and cultures. I’m still as curious as a child and want to learn, however this aim now isn’t about getting good notes as in school, but to utilize the knowledge straight away, to extend and bring it into synergy with existing insight. All this to support a better working world.
How have you been active in AmCham over the course of the last two years?
O.L.: Over the past years I had the opportunity to attend AmCham events on many occasions, be it a professional or a social event. I served as vote counter in the 2016 elections, have contributed to policy making forums addressing investment support issues. In 2018 together with my husband we served as speakers in an AmCham Career School session on how to manage a healthy and happy life as C-level managers with a large family.
I’m looking forward to contributing on a deeper level to similar issues.