Language Ambassador Program


Language Ambassador Programme

The project was launched by the Labor & Education Committee in 2011 as part of AmCham’s mission to promote the global competitiveness of Hungary. According to the key competencies defined by the EU, communication in foreign languages is essential. Promoting foreign language learning must continue to be top priority for education policy-makers, as investors say there is growing demand for skilled white- and blue-collar employees with foreign language skills. Indeed, there has been a great expansion in the Hungarian service sector, which needs employees with good foreign language and communication skills.

The primary purpose of AmCham’s Language Ambassador program is to promote foreign language speaking skills and to encourage students for lives as culturally sensitive citizens in their profession and community. The ability to communicate with respect and cultural understanding in more than one language is an essential element of global citizenship and competitiveness.  The need to communicate with someone of a different language or culture may arise at any time; knowing more than one language prepares one to know how, when, and why to say what to whom. In our Program, CEOs and company decision makers visit schools and share their stories about the importance of learning a foreign language.

The program received the CSR Best Practice award from the Hungarian Public Relations Association in 2012.

Why focus on languages?

  • Language skills are essential for career success
  • Regular observation from member companies that language skills are generally poor in the Hungarian workforce
  • The above fact is well-supported by various EU-wide comparative polls

Why focus on High Schools?

  • Younger generations are the future, they are a key factor in Hungary’s future competitiveness
  • They still have time to dedicate effort to language learning

 

The Project in Numbers 

Since the beginning of the program in 2011 we have reached:

  • 59 participating companies
  • 221 Ambassadors
  • 94 visited schools in Budapest and other towns
  • 439 visits
  • 10793 students

 

The Project in Practice

The Main Message: "Take Language Learning Seriously"

Flexible format, with the following pointers:

  • High level company or government decision makers visiting a class during a language lesson
  • AmCham Office organizes visit details
  • Make sure to include the main message in your presentatio
  • Briefly present what your company does and why languages are important in your daily work
  • Support the message with personal experiences and anecdotes
  • You are free to include any additional messages that you or your company believes to be import
  •                                                                                                     

     Mr. Dale Martin, President and CEO of Siemens                                                 Student asking a question

Participants


List of participating schools (2011-2015)
List of participating schools (2016)

List of participating companies (2011-2015)
List of participating companies (2016)

Feedback on the Language Ambassador program

Testimonials From Schools

„Hasznos volt számukra, hogy szakmájukban sikeres emberektől első kézből hallhatták és tapasztalhatták, ők hogyan tudták hasznosítani a nyelvtudásukat. Elérhetővé, kézzelfoghatóvá vált számukra a nyelvtanulás haszna. Nagymértékben motiválta őket a továbbhaladásban.”

„A látogatás alkalmával gyermekeink jóval nagyobb motiváló tényezővel találkoztak, mintha saját tanáraik meséltek volna sikeres pályájukról.”

    

   Márk Hetényi, Deputy CEO of MKB Bank Zrt.                                                        Norbert Fogarasi, General Manager, Morgan Stanley

testimonials From Companies

„Az önbizalom hiánya a legnagyobb gátja annak, hogy az idegen nyelvet kedvük, igényük szerint használják.”

„Sokan kedvet kaptak ahhoz hogy ne csak a nyelvóra keretében foglalkozzanak az angollal. Én pedig örültem, hogy valamivel hozzájárulhattam ahhoz, hogy segítsem a boldogulásukat a jövőben."

For more information, please contact József Gál and Balázs Kovács at nyelvi.nagykovet@amcham.hu

WANT TO DISCUSS THIS FURTHER?

József GÁL

József GÁL

Project Manager

+36 1 428-2080