The American Chamber of Commerce hosted the third HR Dream Day, our successful workshop discussing the current trends of HR, including two key issues, the effects of digitalization and talent pool shortage on April 14 at a packed Google Ground.

The event was opened by Irisz Lippai-Nagy, Chief Executive Officer of AmCham and Zsolt Fehér, Chairman of AmCham's HR committee and CEO of Assessment International who highlighted the takeaways from the previous HR Dream Day and introduced our main topics.

Mr. Fehér argued that we are living in the era of digital disruption due to the emergence of social media and analytics. We must realize that technology cannot be beaten and it is completely necessary to learn how to utilize digital tools and information in order to keep up and increase efficiency. He outlined two of the biggest tasks: reskilling HR and finding the right balace between the old and the new ways. The future of HR lies in forecasting, careful planning and finding the right model.

Marcus Orlovsky, director of the London-based Bryanston Square delivered a powerful keynote speech giving a compass to HR leaders in the digital era. He claimed the key to success now is effectiveness through the utilization of people and assets the best possible way. In order to succeed, business leaders must know their own company and should not be afraid to change.

Click here to check out our gallery of HR Dream Day III!

Mr. Orlovsky advised attendants to be aware of the tasks of their employees and monitor their success. He argued business leaders should not be afraid to take risks and bet on the potential of young people or up-and-comers who are motivated, dynamic and skilled workers with a fresh approach and a point to prove. HR managers ought to realize it is important not to judge applicants based solely on their experience and their curriculum vitae because even though they might know their history, they are not aware of what the candidate is capable of achieving.

In addition to this, Mr Orlovsky also shared his thoughts on education as an expert with an exceptional track record in school design and educational reforms all over England. He argued that school should be a pleasant environment for pupils, a fun place to be where creativity is not destroyed, but encouraged.

At the end of his keynote, Mr. Orlovsky summarized his thoughts in one message: „The mindset of the people must change. Instead of thinking about what was done and what you have achieved, you should think about what can be done.”

Afterwards, a debate was held with the participation of Marcus Orlovsky, Éva Orbán, project leader of AR Tudásmenedzsment, Attila Biber from Oracle, Katalin Juhász from Telenor and Gergely Szertics, CEO of Analogy Zrt – moderated by Róbert Dobay, CEO of Menedzsmentor. Panelists discussed the changes in HR solutions including digitalization, data analysis and home office.

The panel came to the conclusion that digitalization is unavoidable, digital tools can no longer be ignored so employees must adapt to the changes. People are willing to learn; therefore the task of HR is to find creative ways to gain their interest and shift their mindset towards welcoming new technologies and methods.

In the subject of home office, panelists agreed there are three key components to make it work. Employer and employee should trust each other; however, there is a certain level of control required. There must be a clear set of framework allowing transparency in the process, a culture of accountability must be built. Mr. Orlovsky added that if the work is done, it does not really matter where it is done as long as the employees are connected in a secure network.

„Companies should focus on effectiveness and results, if the numbers are there, keep doing it. Let the employees keep their tools, let them use their preferred tools - Mr. Orlovsky added. - Businesses shall concentrate on valuing their workers and finding the right people instead of solely focusing on costs.”

Our panelists seemed to agree with Mr. Orlovsky's directive: "Understand your company. Know your employees. Know your capabilities. Know your goals. Use your tools and date in accordance with your goals."

After the first panel, attendants had the opportunity to participate in our HR Speed Dating, 6-minute sessions where they could discuss various topics with representatives of our sponsors, Branko, Duna Medical Center, Menedzsmentor, AR Tudásmenedzsment, Assessment Systems, Oracle and Practify.

After the Speed Dating, Chérie Carter Scott, Ph.D., best-selling author and life coach addressed the participants with an awe inspiring speech. The „Mother of Coaching” said the essence of her job is helping people to find answers that are already in them.  In order to become a coach, one must like people, one must like helping people and one must have the desire to make a difference.

One aspect of coaching is guiding a person in his/her quest for reinvention. It is an opportunity to find a purpose in their lives, a sense of meaning, and a new identity after retirement. Vitality is a quintessential part of the reinvention, it stems from health, stable financial situation, relationships (especially with younger people), and passion – things that make us get up in the morning.

After the keynote speech, a panel discussion was held on the topic of age diversity with the participation of Krisztina Varga (HPE), Bence Ságvári (MTA), Tamás Vahl (45+) and Chérie Carter Scott - moderated by Judit Ábri (Coaching Határok Nélkül).

Mr. Ságvári argued that the age being considered as still young and the age considered old is quite variable in the countries of the EU – but all in all, being old is just a social structure. Krisztina Varga said that at HP 12 000 people are employed and 80-90% of them belong to the generation Y. At the company, age is valued, but it is neither an advantage nor a disadvantage, said Krisztina Varga, adding that earning wisdom is important.

Later on, the participants discussed that dealing with challenges of aging is more individual dependent than cultural. Companies can support individuals, but it is the individual who will make a change. The key to staying in the job market for baby boomers are being available, interested and engaged.

After a lovely lunch in the garden of Google Ground, Declan Hannigan, a trainer from Dramatrix introduced the Zombie Chair game activating all attendees before their afternoon workshops. Participants could experiment in a fun way how each member of a big group can take responsibility to achieve one common goal. The results were impressive and the game was a massive success.

The program was continued by workshops on two different topics in four groups focusing on how HR can support businesses. The topics were Digital HR Methods (moderated by Szabolcs Szelei, Digital Transformation Evangelizer & Tom Kürti, head of Kürt Academy) and Talent: Baby Boomers (moderated by moderators: Éva Uzsák, Head of Innovation and PR at Aon Hewitt Hungary & Bob Mansfield, VP International Development at Mansfield & Associates).


Throughout the day, the artists of Grafacity created wonderful hand-drawn graphic recordings of our panels to the delight of all participants.

The day concluded with a pleasant networking session with refreshments served by the staff of Google Ground.

The American Chamber of Commerce would like to extend a special thank you to our keynote speakers, Marcus Orlovsky and Chérie Carter Scottand and all other presenters, to Google Ground for the marvelous environment, to Grafacity for the wonderful graphic recordings and to all our members who participated in another productive HR Dream Day.

See you in 2018.